CHEWING THE SUN
KOMMUNIKATIONSDESIGN
red dot award:
communication design 2009
We are happy to announce that we have won a red dot award for the logotype we have done for the Robert Schumann Hochschule Düsseldorf.
Fashion trade magazine J`N`C dresses up
with a new logotype
JNC Magazine 03/09 is out now. Layout and new logotype by chewing the sun.
Tact.
A new look for the musical avantgarde.
Roughly a thousand students at Robert Schumann Hochschule involve themselves with sounds, melodies, rhythm, timbres and sonic events in an array of ways. From training as orchestra musicians to the exploration and creation of new connections between music and media, this teaching institution with a classical background is also a place for future listening.
Three elements are combined in our design to create the overall look, aiming to communicate all the facets of this institute with his international reputation.
Stempel Garamond was chosen as a classic typeface that exudes confident elegance yet still manages to point towards tradition and quality in education. However, that tradition interacts with the present at first glance: The logo’s textual component is set to the rhythm of Schumann’s 3rd symphony in E flat major op. 97 („Rheinische“), it instantly links language to music.
As the third design element, the eponym’s signature conveys a very personal, exclusive moment of musical creation.
This combination creates a clear external presentation for the university that can employed for all departments and events.
the connecting ampersand
The New York and Los Angeles based artist agency Beauty & Photo asked us to do a new corporate design. Based on that, the concept and design of a new website will follow.
We’re happy to show the resulting logotype today. The strong coolness of the type of the words is appeased by the ampersand which adds an emotional aspect.
Showing more soon …
A Museum Sign
We designed a new Logotype for Museum Morsbroich, a Museum for modern art, placed in an old château in Leverkusen. The type crossing diagonal can be used in different colors. It’s dimension is always defined by the format of the medium the logotype is used on.
The line refers to bends from heraldic signage and is combined with Frutigers Univers font. The logotype combines the historical aspects of the museums location in the old château with the role of the museum as the first museum in North Rhine-Westphaila showing modern art after the second world war.
LOGOTYPE DEVELOPMENT FOR MIHARAYASUHIRO
We have been working on a new logo for the Tokyo based fashion designer MIharayasuhiro. The resulting simple but subtle logotype will be introduced in the A/W campaign.