Robert Schumann Hochschule
School for Music and Media

Spatial Communication



Red Dot Award:
Brands & Communication Design 2021

Two musical annotation symbols were chosen as minimalist design elements to indicate direction:

The crescendo (or decrescendo) arrow for left and right. It indicates the dynamics (volume change) in musical notation. The crescendo (or decrescendo) arrows extend—analogous to the musical notation—horizontally over the name of the room whose direction is shown.

If the route is straight ahead, there is a markato sign placed above the name of the room.

This is also derived from musical notation —
it signifies a note played with more emphasis.

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